"Background Stories" (Arlene Birt)

"To encourage consumer awareness of how their food choices affect not only themselves, but also global environment and society, consumers need to feel a connection with the environmental, social and economical impacts of their foods". Arlene Birt

This packaging foe chocolate is sustainable because it gives all the information of the production of the product, from resources extraction, to labour, and distribution.

http://www.youtube.com/watch?v=1NqLlC5oHbQ

http://www.backgroundstories.com/backgroundstories.swf